Why Offer Both Budget & Luxury Tours?

1. Appeal to Different Traveler Segments

• Budget travelers (e.g., backpackers, students, digital nomads) want memorable experiences without high costs.​
• Luxury travelers (e.g., couples, retirees, professionals) are willing to pay for exclusivity, comfort, and personalization.​

2. Increase Your Revenue Potential

• Budget tours help increase volume (more bookings).​
• Luxury tours provide higher profit margins per client.​

3. Build a Scalable Brand

• Offering tiers builds trust and flexibility.
• People may start with a budget tour and upgrade to premium next time or vice versa (especially for longer experiences like multi-day hikes).​

How to Structure Both Versions of a Tour

Let’s take your Culinary Tour as an example:

🍽 Cusco Food Tour – Budget

• Group size: 8–15 people
• Duration: Half-day
• Includes: Local market visit, 1 street food tasting, 1 local meal
• Price: $25–$40​

Cusco Food Tour – Luxury

• Group size: Max 4–6 people
• Duration: Full-day
• Includes: Market visit with chef, 5-course tasting menu at a fine restaurant, cooking class, wine or pisco pairing, private transport
• Price: $150–$250​

The same structure could be applied to all tour offerings.

• Social Media Tour (basic group vs. private pro-photographer package)
• Llama Experience (local farm visit vs. cultural immersion with artisan weaving class + gourmet lunch)
• Wellness Tour (day yoga walk vs. 3-day luxury Sacred Valley retreat)​

Market Insight:

Luxury travel to Peru — especially to Machu Picchu, the Sacred Valley, and wellness-focused experiences — has grown significantly post-pandemic. Budget tourism is always in high demand, especially with Cusco being a top backpacker hub.

Combining the two allows you to capture value at both ends of the market — and position yourself as a versatile and client-focused agency.